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The rising
film industry in the middle of the 20th century was a major vehicle for the rise
in popularity of the qawwāli. There was a period when a qawwāli
was a mandatory part of the formula Hindi films.
The film
industry influenced the development of the qawwāli in several ways.
It is interesting to note that since the environment of the cinema house
precluded the artist /audience interaction, it set the precedent for the more
detached quality that characterises modern performances. The filmi qawwāli
also set the precedent for the "showy" quality that one finds in
modern performances. Another effect of the filmi qawwāli was the
downgrading of the religious / devotional aspect. A typical example of a filmi
qawwāli is "Sharam ke Kyun Sab" from "Chaudvin ka Chānd".
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