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Published in: The London Asian Guardian
Date: 20th October 1995
She has been on the Asian gig circuit for a number of years, but has only just stepped into the spotlight. Shama has freelanced for many different artists and catered for many different Asian music dialects, but it has been with the help of Kuljit Bharma and Bombay's top producer and composer, Dhiren Raichura, that she has produced her debut album, touching named
Forever Yours
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"The sound is definitely Bombay, with the full orchestra
set up of violins, cello, strings,, all the sound that you commonly hear on Hindi film soundtracks," explains Shama, "it is the first time it has been produced outside India, so I'm very proud of that." Dhiren Raichura has been responsible for most of the musical arrangements whilst Kuljit Bharma has looked after the drum and rhythm production. The album features eight Hindi tracks, with each one being finely tuned to stand out on its own.
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The concept, although common in India, is a major step forward for Asian music in the UK, and again Kuljit Bhamra takes the music scene another step forward, just like he did with the near domination he had in the early 80's of Bhangra. The album is being backed by Mercury Communications, and they will
be promoting it as part of their "SMART CALL" campaign. Kuljit sums up the album effectively, "the thing to look out for, is we have tried to create the Bombay sound here in the UK, not the Bollywood sound. That's something that Dj's create, we are doing something totally different."
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